Day Two
PM
8AM
Registration
9:15 AM
Welcome from Jane Frost CBE, Chief Executive Officer,
Market Research Society
Marcus is the author of The Music of the
Primes. He also writes for The Guardian and
Telegraph, presents films for BBC’s Horizon
and regularly pops up as a guest on Radio
4’s In Our Time. He shares his ideas on the
links between maths, business, the future
and fraud.
Room 1
14:10 Keynote: Mark Earls
Social but just how social?
Oscar Wilde observed disdainfully that most
lives are quotations from the lives of others.
He wasn't wrong social learning – the 'I'll
have what she's having' effect – is much more
important than either we or our respondents
imagine. By understanding how to spot social
learning, its prevalence in human lives and in
particular its essential role in the spread of
ideas and behaviours, researchers can identify
new opportunities for innovation in research
methodology and approach.
Short break
15:00 Science of the mind
What can neuromarketing
really tell us?
Chair
Graham Page – Executive Vice-President, Consumer Neuroscience, Millward Brown
Happiness and mood:
The new marketing KPI
John Robson – Founding Partner, Sparkler
Neuromania, the new irrationalism, and why we need to rehumanise research
David Penn – Managing Director, Conquest
Avoiding science fiction: How market researchers and neuroscientists can work together to ground the science and draw out the relevant insight
Cristina de Balanzó Bono – Global Head of Neuroscience, TNS
Room 2
14:10 40 Minutes to Glory
The game where market
research excellence meets sporting prowess
Host
Anthony Clifton – Client Experience
Director, MESH Planning
Chair
Mihir Bose – Journalist and Author
Panel
Mark Giffin – Vice President Brand
Management, Visa Europe
Beth Corte–Real, Knowledge and Insights Manager for Sparkling Brands, Coca-Cola Northwestern Europe and Nordics
Beverly Clarke – Founder, System B
Charlie Osmond – Co-Founder, FreshMinds
Short break
15:00 Researching society
Setting tomorrow's policy agenda
Chair
Michelle Harrison – Chief Executive Officer, TNS-BMRB
Richard Bartholomew – Chief Research Officer, Department for Education & Joint Head of Government Social Research
The Big Society attitude to
qualitative research
Jerry Latter – Senior Researcher,
Ipsos MORI
Designing the perfect politician:
Exploring desirable candidate characteristics using hypothetical biographies and survey experiments
Joe Twyman – Director of Political and
Social Research, YouGov
Professor Phillip Cowley – Professor
of Parliamentary Government, University
of Nottingham
Social caring and diversity in deliberative
Becky Seale – Senior Associate Director, TNS-BMRB
Workshops
15:00 The Research Book Club
Leader
Chloe Fowler – Director and Co-Founder, Razor Research
Last year's smash hit session is back. Come along and be inspired by what others have read. It's going to be an interactive, entertaining and enlightening workshop that will give you plenty of fuel for thought. Come along and be prepared to share the works that have made a real difference to you as a research practitioner.
Panel
Rose Van Orden – Senior Planner,
BBC Audio and Music
Andrew Bradley – Marketing & Research Executive, BritainThinks
Jonathan Wakeham – Co-Founder, London
Comedy Film Festival (LoCo)
Layla Northern – Senior Customer and
Market Research Team Manager, Boots